Engineered for champions – the F-9 delivers pro-level power and precision, trusted by Jay Vine and other World Tour riders on the world’s biggest stages.
Our mission
Founder Story
FLR Shoes founded the brand with a simple goal: to design cycling shoes he himself wanted to wear.In 2009, disillusioned with the fashion industry, Quoc found inspiration in his daily bike commutes, envisioning a cycling shoe that combined durability, style, and practicality. Armed with just a few hand-drawn sketches and an old English last, he developed the brand’s first shoe, the ‘Fixed England’, a leather commuter shoe reminiscent of the classic track cycling era. Over the years, FLR has grown into a globally-recognized modern cycling brand, renowned for comfort and style, and trusted by everyday cyclists and World Tour pros alike.
BEHIND THE SCENES
Discover F.L.R Shoes
Founder Story
FLR Shoes began with one rider's search for the perfect riding shoe—blending performance, style, and comfort he couldn't find elsewhere.
Who We Are
We exist to create unmatched performance footwear so comfortable it disappears from the foot, with aesthetics that resonate.
Our Process
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Our mission
FLR SHOES believes the best cycling shoes allow the rider to forget they're there—to focus wholly on the ride. For over a decade, we’ve crafted unmatched performance footwear, so comfortable they disappear from the foot, with zero compromises on aesthetics and rider expression.
Founder Story
FLR Shoes began with one rider's search for the perfect riding shoe—blending performance, style, and comfort he couldn't find elsewhere.
Who We Are
We exist to create unmatched performance footwear so comfortable it disappears from the foot, with aesthetics that resonate.
Our Process
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Engineered for champions – the F-9 delivers pro-level power and precision, trusted by Jay Vine and other World Tour riders on the world’s biggest stages.
F.L.R Shoes exists to create unmatched performance footwear so comfortable it disappears from the foot, with aesthetics.